Ready to Make the Most of Your Advertising Dollars This Holiday Season?

Join Us for a Special Lunch and Learn!

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Upcoming Event

Date and time

Thursday, October 17 · 11:30am - 1pm CDT

Location

515 Post Oak Boulevard First Floor Houston, TX 77027 United States

The holiday rush is almost here, and we know it can be a make-or-break time for many businesses. That’s why Avail Media Group and The Idea Farm are teaming up to help you navigate your marketing challenges and make the most of your advertising budget.

Grab lunch with us and hear from our fantastic lineup of speakers who truly understand the ins and outs of the industry

Liz Ferrari

Business Development Director

Liz Ferrari is the Business Development Director at Avail Media Group and has over a decade of experience in media buying. With her deep experience, she’ll share her insights on creating impactful campaigns that deliver results, even in the busiest seasons.

Jose Escalera

CEO of The Idea Farm

Jose Escalera has been scaling businesses for 12 years. He’ll show you how to build a budget that works, no matter your industry.

Emma Jackson

Creative Director of The Idea Farm

Emma Jackson is a master storyteller. She’ll share how to turn your brand’s vision into compelling narratives that resonate with your audience and drive engagement.

What You’ll Take Away

Building the Right Advertising Budget

Calculating Customer Acquisition Cost (CAC)

Learn how to figure out what you can realistically spend.

Smart Budget Allocation

Discover the best ways to spread your budget across platforms like Google, Facebook, and Instagram.

Start Small and Scale Up

Find out why flexibility and testing are crucial for campaign success.

What You’ll Take Understanding ROI: What to Expect

Short-Term vs. Long-Term Gains

Get clarity on the different types of ROI and what you can expect from each.

Navigating Attribution Models

Understand the various models to better interpret your results.

Measuring Beyond Clicks and Impressions

Dive deeper into metrics that matter, like sales and lead quality.

Setting Yourself Up for Success

The Real Factors Behind Success

Learn about the many elements that affect your campaign beyond budget and creatives.

The Power of Testing and Iteration

Discover why continual learning and adjustments are key to hitting your targets.

Case Studies from the Field

Hear real-world stories of both successes and setbacks—and the lessons they’ve taught us.

Getting Your Team On Board

Aligning Marketing and Sales

Make sure everyone’s on the same page with goals and messaging.

Training for Success

Equip your customer service and sales teams with the know-how to support your advertising efforts.

Building Internal Buzz

Create excitement and engagement within your team for your upcoming campaigns.

Why Should You Be There?

This event is perfect for anyone looking to make their marketing dollars count this holiday season. Whether you’re in retail, manufacturing, nonprofit, or B2B, we’ve got insights that can help you set your campaigns up for success. Plus, it’s a great chance to connect with industry experts and peers—all while enjoying a delicious lunch!