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Ashley Inn
Elegant Wedding Venue Brand Transformation
Project Overview
The Ashley Inn, one of Central Kentucky’s premier wedding and event venues, approached us with the need to modernize their brand. Known for its picturesque grounds, stunning sunsets, and elegant manor, the venue had built a strong reputation over the years. However, their existing branding—bright pink and brown—had not been updated for over a decade. They recognized the necessity of refreshing their visual identity and marketing materials to remain relevant and attract more clients. The goal was to redesign their website and promotional materials to reflect the elegance of the venue, appealing to both wedding and corporate clients.
WHAT WE DID
Graphic Design, Copywriting, UI/UX, Content Marketing, Website Design
GOALS
Redesign website and marketing materials, Promote the event venue in an elegant way
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Challenges
- Outdated branding (over a decade old) that no longer reflected the venue’s luxurious and elegant ambiance.
- The existing bright pink and brown color scheme clashed with the refined aesthetic of the venue.
- No high-quality images of the bed and breakfast, despite it being a key feature of the property.
- Limited marketing materials to showcase their versatile event offerings beyond weddings, such as corporate meetings and other gatherings.
Solutions provided
- Graphic Design:
- We crafted a sophisticated sales brochure in both digital and print formats. The design emphasized elegance and highlighted their wedding and event packages, complete with pricing details.
- Website Design:
- Our team delivered a stunning new website that spotlighted their wedding venue services while also promoting the flexibility of the space for corporate meetings and social events. The user interface was intuitive, ensuring a seamless experience for both prospective brides and corporate clients.
- Content Marketing:
- Recognizing the lack of photographs of the bed and breakfast, we organized a professional photoshoot to capture the beauty of the antebellum manor. These new images were used across the website and marketing materials, giving potential clients a complete view of the venue's offerings.
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Results
Results:
- The Ashley Inn’s brand was successfully transformed, with the new design and color scheme reflecting the refined elegance of the venue.
- The updated website attracted not only wedding clients but also increased interest for corporate events and other social gatherings.
- The professionally designed sales brochure and high-quality imagery added significant value to their marketing efforts, resulting in higher engagement with potential clients.
The Ashley Inn is now positioned as both a top-tier wedding venue and a versatile event space, with branding that aligns with its luxurious offerings.
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Client Testimonials
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Ready For Your Story To Begin?
Partner with The Idea Farm by VM Digital, a premier Branding and Advertising Company in Houston, and start transforming your brand today. Together, we’ll craft a strategy that elevates your business and drives measurable success.
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