We guarantee that you'll have the tools you need to better understand your business, attract your ideal customer, and meet ambitious goals. The Idea Farm is among the best advertising firms in Houston. We’ve been around over 50 years and know a thing or two about growing businesses.
From the first time our digital marketing agency is engaged to work with you, we’re diving deep to understand a 360° view of your business landscape. We'll analyze your strengths, weaknesses, and competitive advantage while getting to the bottom of your goals and current challenges.
We'll audit your website and analyze its functionality and effectiveness from three angles: technical performance, overall design & user experience, and content. You'll receive a list of specific recommendations and insights to improve conversions.
You'll also receive a Google My Business review that analyzes your profile against top competitors. Our creative ad agency experts will share a personalized review generation strategy for your team to implement.
Once you review these reports, we'll sit down with you to guide you through setting specific growth goals. We use the S.M.A.R.T. goal method to make sure all the goals are specific, measurable, achievable, relevant, and time-bound.
You cannot improve what you do not measure. That's why we provide you a number of tools to help you accurately track your goals. These tools include trackers to monitor profitability, new client acquisition, and the lifetime value of a customer.
We'll help you craft creatives to drive conversions. We take care of all the keyword research and copywriting, and provide guides for any visual content we might need. Every creative plan will be designed around your sales goals and unique brand story.
We take your budget and goals and determine what platforms are right for you. We are Google and Meta ad partners, in addition to being skilled at all the top digital advertising platforms. This places us among the Top Digital Marketing Firms to work with.
Every month, you'll receive two reports to track your ad progress. You'll also sit down with your account manager to go over your workbook to see where you're at with your goals.