Central Square: Stellar Illuminations Mural Documentation

Documenting Houston's Newest Transformative Art Installation

Project Overview

Our Approach The Idea Farm documented every angle, literally. We combined drone cinematography, artist close-ups, and community context to produce a video that doesn’t just show the mural’s completion, it tells its story. We focused on: Epic scale: wide aerials that showcased the sheer size of the wall and mural. Artist process: up-close shots of Dreads Paint in action, from outlining to final brush strokes. Urban texture: capturing the surrounding neighborhood, the way the light hits the wall, the energy of the space.

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WHAT WE DID

Video Production, Post Production for Social Media

GOALS

Capture the mural creation process from start to finish and turn it into a viral-worthy social media video.

Challenges

Central Square, in partnership with Midtown Management District, set out to transform an ordinary wall into an extraordinary piece of public art. After years of planning, the mural, Stellar Illuminations by artist Dreads Paint, was ready to come alive. The challenge? Capture the entire evolution of the work in a way that felt as powerful and moving as the mural itself.

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Solutions provided

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A video showing the full process from priming the wall to the final reveal
Edits for social, cut to music and captioned for mobile-first engagement
Client testimonial integration to bring in personal voice and story

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The Final Cut

The video opens with quiet anticipation, a blank wall and morning light. As the mural builds, the pacing tightens. Paint meets brick. Colors pulse. Aerial shots give context, while handheld footage keeps it personal. The final reveal is bright, proud, and cinematic.

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Results

Impactful storytelling that honors the artist, the space, and the process
Wide reach across digital platforms, helping Central Square elevate the mural’s visibility
A lasting record of a major creative achievement in the heart of Midtown Houston

Have a mural or public art moment that deserves more than a photo?

Let’s film it right. We’ll help you tell the story behind the paint so it lives far beyond the wall.

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Client Testimonials

“We teamed up with The Idea Farm to document this amazing mural behind me, Stellar Illuminations by Dreads Paint. We wanted to capture it from beginning to end, to preserve the full essence of this huge project. It’s been two to three years in the making with the Midtown Management District, and we’re so excited it’s finally complete. We’re thrilled with the video we got, and I hope you can check it out.”

Juliet Garcia

Midtown Central Square

Ready For Your Story To Begin?

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