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Couzens Dental
High-End Dental Practice attracts 7 Figure Acquisition
Project Overview
Couzens Dental sought to increase the value of their practice by attracting higher-quality patients and boosting patient numbers. Over a two-year period, our marketing efforts resulted in a 50% increase in new patients and a significant rise in average patient spend. By 2023, the practice was acquired for a substantial seven-figure sum, prompting a new marketing campaign for their Hilton Head location.
WHAT WE DID
Paid Ads, Content Marketing, Social Media, Copywriting, Website Development, UI/UX, Graphic Design
GOALS
Increase new patient numbers, Attract more qualified patients to spend on higher dollar services, Bring the Couzens Dental brand to Hilton Head
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Challenges
- The original practice needed to attract more high-value patients to increase overall practice value.
- The existing website did not reflect the high-end, boutique nature of the practice.
- Couzens Dental required a strategic approach to grow their new patient numbers and enhance the lifetime value of their clientele.
- The Hilton Head location needed to be introduced to a new market with a consistent and impactful brand presence.
Solutions provided
- Website Design: We redesigned the Couzens Dental website to better reflect the high-end, boutique nature of the practice. This included refining the copy and reorganizing the services to optimize the user experience. The revamped site led to a 640% increase in new visitors within the first three months.
- Paid Advertising: We implemented a comprehensive digital ad campaign targeting Facebook and Instagram to attract high-spend patients. Ads were designed to build trust, qualify prospective clients, and promote premium services such as sedation dentistry and smile makeovers. The campaign boosted website traffic by over 200%.
- Content Marketing: To elevate the practice’s reputation, we produced cinema-quality video testimonials and professional staff and patient photos. This content significantly boosted engagement across social media and was highly effective in paid ads.
- Social Media Management: We managed social media channels with a community-driven approach, tailoring content to meet the needs and preferences of the new Hilton Head audience.
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Results
- New Patient Growth: Monthly new patient numbers increased from 18 to an average of 30.
- Website Performance: The redesigned website resulted in a 640% increase in new visitors within the first three months, and overall traffic increased by over 200%.
- Increased Patient Lifetime Value: The practice saw a 30% increase in patient lifetime value over three years.
- Practice Acquisition: The original practice was acquired for a seven-figure sum in 2023.
- New Market Expansion: Successfully launched a marketing campaign for the new Hilton Head location, setting the foundation for continued growth.
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Client Testimonials
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