Couzens Dental

High-End Dental Practice attracts 7 Figure Acquisition

Paid Ads, Content Marketing, Social Media, Copywriting, Website Development, UI/UX, Graphic Design
Increase new patient numbers, Attract more qualified patients to spend on higher dollar services, Bring the Couzens Dental brand to Hilton Head

Couzens Dental is a state-of-the-art cosmetic and sedation dentistry practice that we’ve worked with for over two decades. In 2021, the Couzens Dental team approached us about increasing the value of the practice by driving more, higher quality new patients to their doorstep. Over the next two years we launched a digital advertising and email marketing campaign, re-designed their website, and produced cinema-quality video testimonials to tell the story of their practice. We ended up seeing a 50% increase in new patients with their average patient spend at an all-time high

In 2023, the practice was acquired for well over 7 figures and Dr. Couzens purchased a new practice in Hilton Head, SC. We facilitated the marketing campaign for this transition and are currently working with Couzens Dental Hilton Head to do the same thing we did for the original practice.

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Website Design: We upgraded the Couzens Dental website to reflect the high-end boutique feel the clients requested. Our team spent hours pouring over the copy and organization of the services to ensure the best user experience. The new site resulted in a 640% increase in new visitors within the first three months.

Paid Ads: We ran a comprehensive digital advertising campaign to build trust, qualify high-spend patients, and promote upmarket services like sedation dentistry and smile makeovers. Focusing on Facebook and Instagram, we were able to reach new audiences locally and retarget interested clientele. 

Content Marketing: To elevate the reputation of the practice, we focused on capturing cinema-quality video testimonials and professional photos of the staff and patients. This content performed very well in ads and across social media, leading to high engagement on all platforms. 

Social Media: We took over social media management for Couzens Dental Hilton Head to introduce the practice to a whole new audience in the most authentic and thoughtful way possible. Our focus is community-driven content that reflects the needs and wants of their new home.

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