Website Development: We completely redesigned the outdated Dente website and made sure the site was accessible for English and Spanish speakers alike. Our in-house team natively translated the copy into Spanish (perks of having a multilingual staff!) and made sure the content was easy to navigate for all users. Our team focused on eliminating technical jargon and speaking to patients from their perspective: what are their problems? Their fears?
Paid Ads: We put together a Facebook marketing strategy that targeted specific zip codes. Spanish speaking neighborhoods and households received our spanish language ads and content. At the same time, we targeted high-income households with ads for comprehensive services like smile makeovers.