The Idea Farm

Project Overview

Dente Complete Dentistry in Wicker Park, Chicago, aimed to modernize their online presence and expand their reach to both English and Spanish-speaking patients. Over two years, our targeted marketing and website redesign efforts led to a 49% increase in new patients and a consistently booked schedule two months in advance.

WHAT WE DID

Website Development, Graphic Design, UI/UX, Content Marketing, Paid Ads, Copywriting

GOALS

Increase new patient numbers, Attract more qualified patients to spend on higher dollar services, Bring Dente's brand into the modern era, Design a new bilingual website

Challenges

The existing website was outdated and did not cater to Spanish-speaking patients.
The practice struggled to reach local Spanish-speaking communities and higher-income households.
Technical dental jargon on the website made it difficult for patients to understand their treatment options.
Dente needed to attract more qualified leads to boost appointment bookings.

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Solutions provided

Website Development: We redesigned the Dente website to make it bilingual, with native Spanish translations provided by our multilingual team. The new website featured a patient-friendly design that eliminated technical jargon and focused on addressing patient concerns.
Paid Advertising: We launched a Facebook marketing strategy targeting specific zip codes, including Spanish-speaking neighborhoods. Spanish-language ads were used to engage this audience, while ads promoting high-value services like smile makeovers targeted higher-income households.
Lead Generation Campaign: A focused 90-day campaign generated 182 qualified leads directly on Facebook, significantly increasing the practice's patient acquisition pipeline.
Content Creation: Our team captured high quality video and photo content for use in the website and advertising campaigns.

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Results

New Patient Growth: The practice experienced a 49% increase in new patients over two years.
Consistent Bookings: Dente was able to maintain a steady schedule, booking appointments two months in advance.
Target Audience Success: The most significant growth was seen in the Spanish-speaking audience, thanks to the bilingual website and targeted ad campaigns.
Lead Acquisition: The 90-day lead generation campaign brought in 182 qualified leads, further driving patient growth and increasing the quality of patient inquiries.

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Chicago Dentist Gets Major Upgrade