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Fika Spa & Wellness Retreat
Editorial Content Elevates Luxury Brand
Project Overview
Fika Spa & Wellness Retreat is a luxury medspa known for offering indulgent spa treatments and specialized aesthetic services, including permanent makeup and brow and lash treatments. While the spa’s services and facilities embodied the essence of luxury, its social media presence failed to reflect this prestigious image. The goal of the project was to elevate the brand with high-quality content and educate their customer base about new services, creating a cohesive digital identity that matched the spa's in-person experience.
WHAT WE DID
Content Marketing, Copywriting, Social Media, Graphic Design
GOALS
Elevate the brand with high quality content, Educate customer base about new services
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Challenges
- Lack of Consistent Brand Identity Online: Fika Spa’s online presence did not align with its high-end, luxury brand image.
- Minimal Awareness of Specialized Services: Many customers were unaware of the medspa's unique aesthetic offerings, including permanent makeup and advanced lash treatments.
- Low-Quality Engagement: The existing social media strategy failed to attract and engage the premium clientele Fika was targeting.
Solutions provided
- Content Production with Editorial Quality: We organized professional content shoots, using high-caliber models to produce imagery that reflected the spa's luxurious atmosphere. These visuals were designed to create editorial-level quality, ideal for marketing across digital platforms.
- Social Media Strategy: Drawing inspiration from world-class day spas, we implemented a social media strategy focused on showcasing attainable luxury and educating potential customers on the medspa's offerings.
- Brand Elevation: Through refined copywriting and visually appealing graphics, we amplified the spa’s online identity, reinforcing its luxury status and promoting its specialized services effectively.
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Results
- Increased Customer Engagement: The new content attracted higher-quality customers who aligned with the spa's premium brand.
- Brand Alignment Across Platforms: Fika Spa’s social media presence now mirrored the luxury experience offered on-site, creating a more cohesive brand experience.
- Greater Awareness of Specialized Services: Educating customers about the spa's permanent makeup and lash treatments led to a surge in inquiries and bookings for these services.
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Client Testimonials
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