Hymer Feed Company

Equine Feed Company's E-Commerce Transformation

Website Development, UX/UI, Content Marketing, Inventory Management, Paid Ads
Design and build a high-converting Shopify Store, Implement logistics solution for delivery, Provide Hymer Feeds team with financial tracking tools for growth

Hymer Feeds, based in Lexington, Kentucky, approached The Idea Farm after a series of unfortunate events with another development agency left them 20k in the hole with a website that looked like it was built in 2002 (seriously) and worse still didn’t even have a functioning e-commerce store. Recognizing the importance of a hands-on approach, we flew in our specialists to Lexington, Kentucky to collaborate directly with the Hymer Feed team. Within a matter of months we were able to design and launch a comprehensive Shopify Store, transfer their entire pen-and-paper inventory to digital, and provide the Hymer Feeds team with critical financial tracking reports to help them track their growth goals.

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  • Lack of E-Commerce: Without a functioning e-commerce platform, Hymer Feeds Company was missing out on local and national sales opportunities.
  • Inventory Disorganization: Prior to The Idea Farm’s intervention, the inventory system was all pen and paper, disorganized, and inaccurate, making it difficult to manage stock levels efficiently.
  • Delivery Logistics: Delivery routes were organized by hand and the Hymer Feeds team had no way of tracking their drivers or building efficient routes.
  • Lack of Financial Tracking Software: Without an online inventory management system and updated POS, Hymer Feeds was missing crucial access to financial data.

Solutions Provided:

  • Website Redesign and Shopify Store Build: The Idea Farm redesigned the Hymer Feed website with enhanced features for e-commerce, improving the layout, navigation, and accessibility to increase customer engagement and online sales.
  • Inventory System Overhaul: A complete revamp of the inventory management system was conducted. We implemented the Shopify in-store and online POS system to streamline operations. Our e-commerce team carefully curated collections, products, and tags to make future inventory management a breeze.
  • Integrated Delivery Route Software: To solve the delivery challenges, The Idea Farm implemented a comprehensive solution that will build out the most efficient delivery routes, track delivery drivers through GPS technology, and allow for better logistics management.
  • New Processes Consulting: The Idea Farm team provided in-person training to the Hymer Feeds staff on using the new POS system, barcode scanning technology, and financial reports.


  • Operational Efficiency: The new systems reduced time spent on inventory management by 50% and increased the speed of customer checkouts.
  • Sales Growth: The revamped website and improved online presence led to a 30% increase in online sales within the first quarter post-launch.
  • Customer Satisfaction: Enhanced user experience and customer service have significantly improved customer feedback and retention rates.

Client Testimonial:

"The new website and systems have not only met but exceeded our expectations. The Idea Farm’s hands-on approach made a significant difference, allowing us to overcome our day-to-day challenges and connect better with our customers. We are now positioned to expand our customer base and grow our business like never before. Thanks for being there every step of the way!"

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