Norton Center for the Arts

World Renowned Performing Arts Transforms into an Unforgettable Brand

Website Development, UI/UX, Content Marketing, Graphic Design
Increase Site Traffic, Drive Season Subscriptions, Refresh outdated brand assets

For 50 years, Centre College’s Norton Center for the Arts has been Central Kentucky’s epicenter of the performing arts. However, the branding and digital footprint of the Norton Center was well over a decade old and no longer represented the cutting edge performance venue that it is today. We worked in conjunction with the Norton Center team and Centre College to develop a strong brand that translated across media.

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Season Guide: The Norton Center team was tired of completely redesigning their Season Guides year after year. They were looking for a more evergreen design that could be adjusted and reused for years to come. We curated this colorful yet sophisticated design with fun fonts and elements that created memorable, readable material.

Video Editing: We edited performance material into engaging social media shorts to promote their new season, integrating elements from the Season Guide. 

Website Design: The new Norton Center for the Arts website is better than ever, and not just because of a sleek new design. We cleverly incorporated elements from the Season Guide and the video promos to give the new site a cohesive look and feel. Most importantly, our UX/UI team carefully thought through how to best display the 15+ pages of information needed to educate guests and entice them to purchase tickets.

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Style Guide

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