Roy Anderson Lumber

Global Sustainable Lumber Company Gets Major Brand Refresh

Website Design, UI/UX, Content Marketing, Graphic Design
Increase Site Traffic, Drive Global Sales, Increase Brand Awareness

For more than 70 years, the Roy Anderson Lumber Company has produced some of the finest hardwood lumber in the world. The highest quality Appalachian timber from America’s Central hardwood forests is sustainably harvested and carefully crafted into high-grade lumber in a wide variety of species. Their brand was severely outdated and in need of a major refresh.

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Content Marketing: The first step to refreshing the Roy Anderson Brand was high quality photography that could be used across social media, website, and advertising materials. 

Website Design: Sticking to their strong brand heritage, we designed a sleek new website that felt more like an upgrade than a departure from this generational business. We thoughtfully crafted copy to speak directly to their ideal customers and increased their credibility through an updated, modern look and feel that better reflected the state of the art technology and cutting edge techniques they utilize.

Graphic Design: We took our website design concept and reformatted it around digital and print advertisements that have global reach. These ads drove lumber sales and produced new, valuable customer connections. 

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