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Schultz Floral & Gifts
Cinema-Quality Videography Transforms Floral Shop
Project Overview
Schultz Floral & Gifts, a family-owned business and a long-standing fixture in Northwest Indiana, was seeking to modernize its online presence under new leadership. While the shop had deep roots in the local community, its digital presence didn’t reflect the same vibrancy. The leadership team lacked the time and expertise to document their work for social media and communicate the quality of their offerings effectively. They partnered with us to transform their online branding and grow their social media presence.
WHAT WE DID
Social Media, Content Marketing, Copywriting
GOALS
Consistent branding across platforms, high quality engaging video content, grow social media presence over time
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Challenges
- Limited Time and Expertise: The Schultz Floral team had no in-house capacity to create or manage content consistently.
- Brand Inconsistency: Their existing online presence lacked cohesive branding across platforms.
- Low Engagement: Without strong visual content, Schultz Floral struggled to engage with its audience and expand its social media following.
Solutions provided
- Cinema-Quality Videography: We produced high-quality, visually engaging videos that highlighted Schultz Floral's craftsmanship and product offerings. This content was designed to capture the attention of viewers, communicating the beauty of their floral arrangements.
- Content Marketing Strategy: Our expert content creators and editors developed a comprehensive strategy that focused on consistent storytelling. The messaging was centered around the brand's history and local legacy, ensuring it resonated with both existing and potential customers.
- Social Media Management: We implemented a plan to maintain a consistent presence across social media platforms, helping to grow Schultz Floral’s audience over time. This included regular content posting and audience interaction, aligned with the brand’s aesthetic and values.
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Results
- Enhanced Brand Recognition: With cinema-quality videos and a cohesive branding strategy, Schultz Floral significantly boosted their online visibility, reinforcing their reputation in the community.
- Increased Engagement: The new, high-quality content helped drive better engagement on social media, increasing followers and customer interaction across platforms.
- Sustained Growth: Over time, Schultz Floral experienced steady growth in their social media presence, allowing them to connect with a broader audience and drive more foot traffic to their store.
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Client Testimonials
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