Song of America

Birdseed Company Gets a Much Needed Refresh

UI/UX, Website Design
Redesign website to match new product line, Create a bird-match tool to help customers find the right birdseed

Song of America Birdseed is home to the highest quality bird seed on the market. They sell to distributors nationwide and knew their website was totally outdated. The Song of America team came to us with a new bag design and asked if we could take the concept and turn it into a new website. With colors and graphic concepts in hand, we brought their vision to life with a bold, engaging site that invited wholesalers and distributors to learn more.

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Together we developed a website design that beautifully complemented their new product packaging. It was a much-needed improvement to their previous site which, in their own words, felt dated. Not only did it function properly, but the reorganized information makes it so much easier for customers to find what they’re looking for. We were even able to build a brand new Bird Match Search within their site that allows customers to match the birds in their yard to the right kind of seed!

arrows & pagination

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