The Clients We Love — and the Ones We Avoid

Over the years, our client selection process has become a lot more selective. Why? Because not every business is ready—or willing—to put in the work needed for a successful marketing campaign. Here’s what we’ve learned makes for a bad client, what makes for a great one, and what we’re looking for when we meet new businesses.

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Red Flags: Clients to Avoid

• Vague Goals: If someone says “we just want to grow” but can’t define what that means or back it up with numbers, it’s a sign they don’t know their own business well enough to set a realistic strategy.
• Unrealistic Timelines: Want to 5X revenue this year with last year’s budget and no new systems? That’s not how growth works. Ambitious goals need generous budgets, clear milestones, and time.
• One-Person Operations: We love small businesses—but if it’s just one or two people without time, systems, or cashflow to support a campaign, it rarely works. Can they handle more leads? Do they have time for quality content? Can they let a campaign run for months?

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Green Flags: Clients We Get Excited About

• They Know Their Numbers: How many customers do you see monthly? How many return? How much are you willing to spend to get a new customer?
• They Know Their Ideal Customer: They’re clear about who loves their products or services and just need help reaching more of them.
• They Have Bandwidth: They’re ready to follow up quickly on leads and support new customers without dropping the ball.
• They’re Willing to Collaborate on Content: The best campaigns rely on great content. We guide and even create done-for-you photo and video shoots—but we can’t do it without you. People want to see you and how you interact with your customers.

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Choosing the right clients leads to better results for everyone. It’s not about being picky; it’s about making sure we set you—and ourselves—up for success.

If you’re a business owner who knows your numbers, understands your ideal customer, and is ready to put in the work to see real growth, we’d love to talk. Book a free strategy session with us today to learn how we can help you reach more of the right people and grow your business the smart way. Schedule your session now and let’s build something great together.

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