Strategy - System - Scale

Built on Experience. Focused on What Works.

For over 50 years, The Idea Farm has helped businesses grow with clarity and structure.

Today, we partner with leadership teams to build marketing systems that support long-term stability.

We’ve seen what happens when
marketing grows faster than operations.

How We Work

We combine strategic leadership with hands-on execution by first understanding how your business actually runs. That means learning your numbers, your workflows, your capacity, and your goals, not just your marketing preferences.

We look at how leads are handled, how decisions are made, where time is being stretched, and where resources are being underused. From there, we design systems that fit the way you work today and support where you’re trying to go, so growth feels intentional instead of reactive.

Schedule a Strategy Session
Serving growth-minded businesses since 1973

What Guides Us

As businesses became more complex, marketing became harder to manage. More platforms, more vendors, more data, and more pressure created systems that were difficult to lead and even harder to sustain. Our model brings leadership and execution back together through three core functions.

Growth Leadership

Clear priorities, aligned budgets, and realistic growth planning that supports long-term stability.

Creative & Systems Execution

Designing and managing the tools, workflows, and automations that turn strategy into daily operations.

Integrated Partnership

Access to experienced leadership and a capable execution team — without building everything in-house.

Our Team

A group of strategists, operators, and creatives focused on one thing: building systems that work.

Jose Escalera

Chief Executive Officer

Michael J. MacFarlane

Chief Financial Officer

Patrice Garrison

Chief Creative Officer

Karla Kalantar

Director of Operations

Oscar Aguirre

Project Manager

Andreina Aguilar

Head of Paid Media

Felipe Janires

Creative Developer

Kristine Talkatkar

CRM Specialist

Ryley Brown

Account Manager

Bukola Akinfaderin

Ads Manager

Ready to Grow With Clarity and Confidence?

Whether you need leadership, execution, or both,
The Idea Farm is built to scale your business with strategy, storytelling, and measurable systems.

Build with intention. Lead with clarity.