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Google Ads · Meta Ads · Local Services Ads

Know which ads made you money.

Flat-fee ad management for owner-led service businesses. Tracking tested before we spend. One channel at a time. Your fee is quoted in writing on the first call, before you sign anything.

  • Flat fee, never a % of spend
  • Tracking before spend
  • A real exit at day 90

Houston based. We work with businesses across Texas and beyond.

George Family & Cosmetic DentistryCall tracking verified
Inbound calls
136
New patients
~25
Google Ads, August 2026, on $1,940 in ad spend. Read the case
Is this for you?

Built for owners who are already spending.

This fits if

  • You can put at least $1,500 a month into ads
  • Someone on your team answers leads fast
  • You want to know your cost per customer, not just cost per click
  • You’re the person who decides the marketing budget

This doesn’t fit if

  • You want to test ads with a few hundred dollars
  • Nobody calls leads back the same day
  • You want guaranteed lead counts
  • You need three other people to sign off on every change

If you’re under $1,500 a month in ad spend, there isn’t enough data to work with yet, and we’ll tell you that on the call. We’ll send you our setup guide instead.

Three things we do on every account.

  1. 01

    Tracking before spend.

    We install it and run a real test conversion before any budget goes live. Form fills, booked calls and phone calls over 60 seconds each get counted separately. Then we send closed deals from your CRM back to Google, so it learns what a customer looks like, not just a form fill.

  2. 02

    One channel at a time.

    Google or Meta first, not both. Split a budget across two platforms and neither gets enough data to work. We add the second channel only when the first is producing at a known cost.

  3. 03

    Flat fee.

    One flat monthly fee, quoted in writing, no matter what you spend. When an agency takes a percentage of spend, it makes more money when you spend more. We don’t think that’s the right incentive.

Reviewing a social ad campaign on a phone
How we get paid

No percentage. No markup. A real exit at day 90.

Flatmonthly fee, quoted in writing

Your ad budget goes to Google or Meta, not to us. We never mark it up. You own your ad accounts and can see every dollar.

Ads Engagement terms
Setup, one timeTracking, account audit, campaign build
Management, one channelOne flat monthly fee. Google or Meta. Quoted on the first call
Second channelA flat add-on, only when the first channel is working
Minimum ad spend$1,500 a month, paid by you directly to the platform
Term12-month agreement, with a real exit at day 90

What’s included

  • Conversion tracking installed and tested with a real test conversion
  • Call tracking on your landing page, with calls over 60 seconds counted as leads
  • Lead source, campaign and keyword saved on every contact in your CRM
  • Closed deals sent back to Google so it learns who your customers are
  • Campaign build, ad copy, negative keywords and weekly optimization
  • A live dashboard with spend, leads, cost per lead and booked appointments
  • The day 90 review with Jose

What we need from you

  • Access to your ad accounts, website and CRM in week 1
  • Someone who calls new leads back within 5 minutes during business hours
  • A 20-minute check-in when we ask for one

It’s a partnership. We bring the ads and the tracking. Your team brings the follow-up. We put KPIs in place for both sides.

How the first year runs

Tracking first. Then spend.

  1. Weeks 1 to 2

    Tracking and build.

    We install and test every conversion, connect your CRM and build the campaigns. Nothing spends until tracking passes.

  2. Week 3

    Launch.

    One channel goes live. We optimize on conversions, not clicks.

  3. Day 90

    Review, and your exit.

    We show you cost per lead, cost per booked appointment, and what your team did with every lead. If the numbers aren’t there, you can walk and owe nothing further.

  4. Day 91 on

    Scale or fix.

    If the ads are working, we push more budget or add the second channel. If the leads are fine and sales aren’t closing, we talk about the Acquisition System.

The Idea Farm team at work
The Idea Farm team reviewing a client account
The day 90 review

Day 90 is where the real conversation starts.

By day 90 we have real numbers. We sit down and go through cost per lead, cost per booked appointment, how fast your team responded and how many leads closed.

If ads are working, we scale. If leads are coming in and not closing, the ads did their job. They showed you where the gap is. That’s when we talk about the Acquisition System. And if the numbers aren’t there, you can end it at day 90 and owe nothing further.

Client results

Hear it from them. Then check the numbers.

Dr. GeorgeGeorge Family & Cosmetic Dentistry · Google Ads136 callsin one month on $1,940 in ad spend, about 25 new patients, August 2026Read the case study
CesarSBA Loan Guy · Meta470 leadsat $4.08 each, 56 appointments booked, 1 September to 10 October 2026Jose Escalera is president of SBA Loan Guy.Read the case study
Questions

Ads questions, answered straight.

Do you guarantee results?

No. Anyone who guarantees lead counts before seeing your account is guessing. We put KPIs in place and review them with you at day 90.

How much does it cost?

A flat monthly fee for one channel plus a one-time setup. The exact number depends on what your account needs, and we quote it on the first call, in writing, before you sign anything. It’s never a percentage of your ad spend.

Am I locked into a contract?

It’s a 12-month agreement. At day 90 we review the actual numbers together, and if the data says it isn’t working you can end it there and owe nothing further.

Why only one channel?

Two channels on one budget means neither gets enough data. We prove one first, then add the second.

Why a flat fee?

A percentage of spend pays the agency more when you spend more. A flat fee keeps us focused on cost per customer.

Can I see results before day 90?

You’ll see leads and spend on your dashboard from launch week. Day 90 is the formal review, when there’s enough data to make real decisions.

Do you work outside Houston?

Yes. The team is in Houston. Clients don’t have to be.

Bring us your current account.

20 minutes. We’ll look at your tracking, your spend and your cost per customer, and tell you straight if anything should change.

Book a 20-minute call