88 QUOTE REQUESTS AT UNDER $50 EACH FOR A HOUSTON BUILDING SERVICES COMPANY.
A conversion-focused Google Ads program built to turn local searches for window cleaning, pressure washing, roof cleaning, and gutter cleaning into tracked estimate requests.
Client
Clear Perfection
Industry
Home Services · Building Services
Engagement
Google Ads
Conversion Tacking
Call & Form Lead Attribution
Performance Reporting
Campaign Window
Dec 23, 2025 – Jun 4, 2026 (~5.5 months)
Primary Outcome
88
RESULTS QUAD COUNTY EXPERIENCED
88
Tracked New-Patient Leads - High-intent search traffic turning into patient inquiries.
$49.83
Cost Per Lead - A sustainable acquisition cost for a single-location dental practice
230K+
Click-to-Lead Conversion Rate - More than 1 in 14 ad clicks became a tracked lead.
$4,385
Ad Spend -
Just under $10K in spend over roughly 10 months.
The Client
Clear Perfection is a professional building services company serving the Greater Houston area, including Harris and Montgomery counties.
The company provides window cleaning, pressure washing, soft-wash roof and structure cleaning, and gutter cleaning for both residential and commercial customers. Because the business serves both one-time homeowners and recurring commercial accounts, a steady pipeline of estimate requests is essential.
The Task
Build a paid search program that fills the estimate pipeline efficiently.
The goal was to turn local searches for window cleaning, pressure washing, roof cleaning, and gutter cleaning into quote requests at a cost per lead that worked across a wide range of job sizes.
The hidden problem
Paid search and the website were live, but they were not operating as one fully connected lead-generation system.
The business needed more than traffic. It needed a program where every quote request could be counted, attributed, and sent back into Google Ads to improve bidding.
- Paid search was active, but conversion tracking was not fully unified.
- Quote requests were not being used as a clean optimization signal.
- The service mix created multiple types of search intent to capture.
- Reporting needed to connect spend, traffic, and estimate requests more clearly.
- The account needed efficient breadth across several local service categories.
Research & Development
How do you keep a home-services estimate pipeline full without overpaying per quote request?
- Target high-intent local searches across the full service line.
- Capture demand for window cleaning, pressure washing, roof cleaning, and gutter cleaning.
- Track every quote-request form and call as a conversion.
- Feed that signal back into Google Ads to optimize toward estimate requests.
- Run efficiently across a large impression base to keep cost per lead low.
THE STRATEGIC SHIFT
“For a multi-service home-services business, the win is breadth of intent captured efficiently: show up across every service search, count every quote request, and let clean conversion data hold the cost per lead down as volume scales.”
The strategy was to cover the full range of local demand without letting the account become too broad or wasteful.
Every conversion signal helped Google Ads learn which searches were most likely to turn into quote requests.
The Solution: Google Ads
A conversion-focused search program spanning the full service line, with quote requests tracked as conversions and routed back into Google Ads to support bid optimization.
The campaign was designed to create both visibility and lead flow: broad enough to appear across the Houston service area, but focused enough to keep lead costs efficient.
Campaign Run
Dec 23, 2025 – Jun 4, 2026 (~5.5 months)
Impressions
230,227
Clicks
3,687
Click-through Rate
1.60%
Conversions
88
Conversion Rate
~2.4%
Cost Per Conversion
$49.83
Under $4.4K in spend generated 88 tracked quote requests at under $50 each, while putting the brand in front of the Houston market more than 230,000 times.
That gave Clear Perfection both direct lead flow and expanded visibility across its service area.
The Results
In just over five months, the campaign produced 88 tracked estimate requests at $49.83 per lead.
The account also generated more than 230,000 impressions across Greater Houston, giving the company repeated visibility in the exact markets where its services are sold.
~5.5 months
Months
Campaign run Time
88
Tracked
New-Patient Leads
$49.83
Cost
Per Lead
230K+
Click-to-Lead
Conversion Rate