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The Growth Dashboard gives you real-time visibility into every campaign, lead, and dollar, turning marketing from a guessing game into a
measurable growth engine.
Included with every Fractional CMO and DealFlow Engine™ partnership.
Most businesses operate in the dark. Every vendor has their own numbers, every ad platform reports something different, and your “ROI” depends on who you ask.
That’s not visibility, that’s noise.
One dashboard. Every channel. Real results.
The Growth Dashboard centralizes every key metric that matters to your business, not vanity clicks.
It connects your ads, CRM, website, and automations into one unified control panel that shows:
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Monthly Recurring Revenue (MRR)
- Retention Rate
- Funnel Conversion Metrics
- Source-by-Source ROI
Every number. Every campaign. Every decision - in one place.
1. Connect
We integrate your ads, CRM, and sales tools. No spreadsheets required.
2. Consolidate
Data flows automatically from every source into one live dashboard.
3. Visualize
Custom views show lead flow, revenue impact, and campaign ROI at a glance.
4. Optimize
Your Fractional CMO reviews KPIs monthly to identify opportunities and wins.
Built on AI, automated reporting, and marketing logic - not generic analytics.
Real-Time Data
Automatically updates every 24 hours, no manual reports.
Channel Tracking
See results from Meta, Google, YouTube, email, and funnels side by side.
Lead Source Attribution
Track where every lead comes from and how much it costs.
ROI + ROAS Reports
See exactly which campaigns generate revenue.
Automation Performance
Measure open rates, responses, and funnel drop-offs.
Executive Overview
One-page summary for CEOs: MRR, retention, and marketing ROI.
We built the Growth Dashboard for decision-makers
who want to understand the clearest pathway to uncovering ROI.
We have created the tools that give you the visibility needed to make confident marketing and budgeting decisions, without relying on vendor “reports.”
“I used to wait weeks for reports. Now I see everything live and I actually understand it.”
— Mark, CEO, Professional Services Firm
The Growth Dashboard is included in every partnership with The Idea Farm and fully integrates with:
The DealFlow Engine - tracks every lead from ad to sale.
Fractional CMO Partnership - feeds real-time KPIs to leadership meetings.
CRM Systems - GoHighLevel
Ad Platforms - Meta, Google, YouTube, LSAs.
It’s your growth engine’s control center, not another analytics app.
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Service Businesses
No idea what drives calls or appointments
Track lead sources, ROI, and appointment flow
E-commerce
Unclear ad ROI
Monitor daily ROAS and AOV trends
B2B Firms
Long sales cycles
Connect pipeline data to campaigns
Local Businesses
Disconnected tools
Centralize leads, reviews, and local listings
Clients tell us this is the single most valuable part of their partnership because it turns marketing into math.
It’s the difference between “feeling busy” and “being in control.”
You don’t need more reports, you need clarity.
The Growth Dashboard shows you exactly how your marketing works, what’s worth scaling, and where to invest next.
A 45-minute session to align your vision, goals, and growth system.
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