430 FINANCING LEADS ACROSS SEARCH AND META — WITH EVERY CHANNEL ACCOUNTED FOR.
A two-platform lead-generation program using Google Ads to capture high-intent financing searches and Meta to drive efficient lead volume, with conversion tracking showing which channel produced each inquiry.
Client
SBA Loan Guy
Industry
Financial Services · Small Business Lending
Engagement
Google Ads
Meta Advertising
Conversion Tacking
Call & Form Lead Attribution
Performance Reporting
Campaign Window
Meta: Feb 1 – Jul 15, 2025 | Google Ads: Aug 1, 2025 – Jun 4, 2026
Primary Outcome
430
RESULTS QUAD COUNTY EXPERIENCED
430
Tracked New-Patient Leads - High-intent search traffic turning into patient inquiries.
$12.68
Cost Per Lead - A sustainable acquisition cost for a single-location dental practice
5.93%
Click-to-Lead Conversion Rate - More than 1 in 14 ad clicks became a tracked lead.
$28.7K
Ad Spend -
Just under $10K in spend over roughly 10 months.
The Client
SBA Loan Guy helps small business owners secure SBA and small business financing.
This is a high-consideration, high-value service where one qualified lead can represent a substantial opportunity. Prospects are actively searching for funding, comparing lenders, and deciding who to trust — making both search intent and social retargeting valuable.
The Task
Build a two-platform lead engine.
The goal was to use Google Ads for high-intent demand capture and Meta for efficient lead volume, while proving which channel produced each financing inquiry.
This required more than running ads on two platforms. It required both platforms to be connected through conversion tracking, lead attribution, and performance reporting.
The hidden problem
Spend was live on Google and Meta, but the platforms were not operating as one fully instrumented growth program.
The account needed clean attribution so the business could understand which channel was producing leads, how much they cost, and how each platform should be used.
- Google Ads and Meta were running, but not as one connected lead system.
- Conversion tracking needed to feed each platform with cleaner lead signals.
- Lead attribution needed to separate search demand from social lead volume.
- Reporting needed to show cost, volume, and performance by channel.
- Budget decisions needed to be based on lead source, not platform activity alone.
Research & Development
How do you generate qualified financing leads across two platforms without the cost running away?
- Use Google Ads to capture buyers actively searching for SBA and business financing.
- Use Meta to drive efficient lead volume and stay in front of in-market prospects.
- Track form submissions and calls as conversions on both platforms.
- Feed conversion signals back into each platform’s bidding system.
- Attribute every lead to its source so performance can be judged by channel.
THE STRATEGIC SHIFT
“Search captures demand. Social creates and recaptures it. Run both as one connected program and the business gets high-intent leads from Google, efficient volume from Meta, and the attribution to know which is which.”
The goal was not to make Google and Meta compete blindly.
The goal was to give each platform a clear job: Google Ads captured people actively looking for financing, while Meta generated lower-cost lead volume and kept the offer in front of the right audience.
The Solution: Google Ads
A conversion-focused search program targeting people actively looking for SBA loans, business financing, and related funding options.
Google Ads was used to capture the highest-intent prospects — people already searching for a solution — with conversion tracking tied to lead actions.
Campaign Run
Meta: Feb 1 – Jul 15, 2025 | Google Ads: Aug 1, 2025 – Jun 4, 2026
Impressions
114,938
Clicks
~6.8K
Click-through Rate
5.93%
Conversions
145
Conversion Rate
~2.1%
Cost Per Conversion
$172.71
A 5.93% search CTR showed strong alignment between search intent, ad messaging, and offer.
For a high-value financing product where a single qualified lead can be worth a substantial deal, a $172.71 cost per tracked lead created a defensible acquisition channel.
The Results
Across both platform runs, SBA Loan Guy generated 430 tracked financing leads.
Meta produced efficient lead volume early in the relationship, while Google Ads later captured prospects with stronger active search intent. Together, the campaigns created a clear picture of how each platform contributed to the lead pipeline.
Aug 1, 2025 – Jun 4, 2026 | Feb 1 – Jul 15, 2025
Months
Campaign run Time
430
Tracked
New-Patient Leads
$12.68 Meta |
Cost
Per Lead
5.93%
Click-to-Lead
Conversion Rate