Foshee Construction
Foshee Construction grew from 12 tracked keywords to 47 in five months, expanding from a branded-only footprint into the technical search terms its B2B buyers actually use.
+292%
ORGANIC KEYWORD GROWTH
35
New Non-Branded Keywords
#1
for "foshee construction"
83
Semrush Site Health Score
THE CLIENT
Foshee Construction is a civil and site construction firm based in Florida.
They specialize in site preparation, erosion control, underground utilities, and commercial construction. Their clients are developers, municipalities, and general contractors — buyers who search specifically and technically, not broadly. The defining constraint: a B2B construction audience uses niche technical terms with low volume but extremely high commercial intent. Ranking for three of those terms at the right time is worth more than dominating a broad term no buyer in the decision seat actually searches.
THE CHALLENGE
Strong branded presence, almost no non-branded visibility.
The site had content about erosion control and riprap, but it was not optimized for the specific terms buyers use — general service descriptions rather than the technical vocabulary of the engineers and project managers who hire them. Broken internal links and missing canonical tags were suppressing rankings across the site. The task was to transform 12 tracked keywords into a ranking asset that captured high-intent searches from developers, contractors, and property owners.
THE STRATEGIC SHIFT
"Own the technical vocabulary of your buyers, not the generic vocabulary of your industry."
A developer researching erosion control types "erosion control blanket for steep slopes" — not "erosion control services." A property owner types "professional site prep" — not "construction company." Every piece of content was mapped to the exact phrase a technical buyer uses, making Foshee the answer to a specific question rather than one option among many general contractors.
THE SOLUTION
Technical remediation plus targeted content clusters.
The Idea Farm cleaned up broken links and duplicate content to unlock suppressed rankings, reinforced branded authority ("foshee construction" and "foshee construction co" both at #1), and built out an erosion control and riprap cluster signaling topical authority across the service line — "culvert riprap" now #3, "rip rap construction" #8, "what is rip rap stone" #14. Site preparation and utility content captured terms like "professional site prep" at #8 on page one. Structured data held clean at 34 valid items with zero invalid.
THE RESULTS
12 to 47 keywords. 35 new non-branded search terms.
Organic keywords tracked grew from 12 (January 2026) to 47 (June 2026), a +292% increase, with traffic holding stable at 185/month as non-branded reach expanded from essentially zero to 35 new keyword positions. The site now ranks for its core technical services — riprap, erosion control, site prep — in the exact moment buyers are evaluating civil construction vendors in Florida. Site health reached 83 on Semrush.