Matera Builders
Matera Builders went from ranking only for its own name to a multi-topic search profile of 232 keywords, growing organic impressions 776% year-over-year ahead of the 2026 season.
+155%
ORGANIC KEYWORD GROWTH
+776%
YoY Impression Growth
#14
for "basement windows replacement" (1,600 vol)
80
Semrush Site Health Score
THE CLIENT
Matera Builders is a residential construction and renovation firm serving Ocean City and the Jersey Shore in New Jersey.
They specialize in custom home builds, replacement windows, door installation, and interior renovations. The defining constraint: the Jersey Shore renovation season compresses real buying decisions into a narrow spring-to-fall window. Rankings that do not exist by April effectively miss the year.
THE CHALLENGE
A functioning site, but organic presence anchored almost entirely to the brand name.
The site had good content and project photos, but it was not mapped to how buyers actually search. Generic service descriptions stood in place of the specific product and comparison terms buyers type when they are three weeks from making a call. The goal was to build a multi-topic ranking profile that captured buyers researching windows, doors, renovation costs, and local builders before the 2026 season opened.
THE STRATEGIC SHIFT
"Rank where the product decision happens, not just where the contractor search happens."
Every optimization targeted buyers at the moment they were choosing what to buy, not just who to hire. A buyer searching "basement windows replacement" — 1,600 monthly searches — is already sold on the product and just needs someone to install it. Capturing that intent across windows, doors, renovation, and local builder terms means Matera shows up when the decision is already made.
THE SOLUTION
A keyword architecture built around how buyers actually search.
The Idea Farm built four product clusters — windows, doors, renovation, and local builder terms — each mapped to target pages ranked by search volume against domain authority. Product-specific content captured high-intent terms ("window installation new construction" now #4), brand-adjacent content captured manufacturer searches ("identify andersen window" now #6), and technical cleanup unlocked rankings already latent in the site. Local intent terms landed at the top of the page: #2 for "interior home renovation jersey shore," #4 for "builders ocean city nj."
THE RESULTS
91 to 232 keywords. +776% impressions. A diversified traffic base.
Organic keywords tracked grew from 91 (January 2026) to 232 (June 2026), a +155% increase, with estimated traffic up +22%. Year-over-year, Google Search Console showed impressions climbing from 2,410 to 21,100 — a +776% jump — as average position improved from 22.3 to 13.2. Matera now shows up when buyers are choosing windows, doors, and renovation contractors across Ocean City and the Jersey Shore, on a foundation built around how buyers search rather than how the company describes itself.