Quad County Roofing
Quad County Roofing rebuilt its entire paid growth system during the industry's slowest quarter and came out with 254% more leads at 53% lower cost.
+254%
MORE TRACKED LEADS
-53%
Lower Cost Per Lead
+302%
Higher Conversion Rate
+310%
Paid Lead Growth (ROAS)
THE CLIENT
Quad County Roofing is a Midwest roofing contractor operating in one of the most seasonal industries in America.
For most roofing companies, Q1 is dead season. Many contractors pull back budget and wait for spring, which means by the time demand returns they are still relying on disconnected systems and guesswork. Quad County Roofing chose a different approach: rebuild before peak season arrives.
THE CHALLENGE
On the surface, everything appeared to be working.
Ads were running. The website was live. The CRM was active. But the systems were not communicating. Critical conversion data was being lost between the click, the site visit, the lead submission, and the CRM. The baseline period revealed the full picture:
- Google Ads was spending with virtually no measurable conversions to show for it.
- Meta generated minimal meaningful lead activity.
- Website traffic was being recorded, but conversions were not tracked.
- CRM contacts had no source attribution.
- Marketing decisions were being made without accurate performance data.
The platforms were not broken. The handoffs between them were.
THE STRATEGIC SHIFT
"The algorithm beats the operator, but only when the entire funnel is feeding it clean conversion data."
Modern advertising platforms depend on signal quality. When tracking is fragmented and attribution is incomplete, the platforms cannot optimize. The solution was not more campaigns. It was creating a system where every conversion could be tracked, attributed, and fed back into Google and Meta. Q1 became the testing window, not downtime.
THE SOLUTION
A complete lead-generation infrastructure rebuilt from the ground up.
The Idea Farm rebuilt the acquisition system end to end, connecting Google Ads, Meta Advertising, website tracking, Google Analytics 4, CRM attribution, call tracking, form tracking, and conversion reporting into one working system. Every click tied to a measurable outcome. Every lead traced back to its source. Every conversion improving future performance.
THE RESULTS
+254% more leads. 53% lower cost. +302% higher conversion rate.
- +254% More Tracked Leads. More than 3x the number of measurable leads entering the pipeline.
- -53% Lower Cost Per Lead. Acquisition costs cut by more than half while lead volume increased.
- +302% Higher Conversion Rate. Visitors became leads at a dramatically higher rate because the funnel was optimized around conversions, not traffic.
- +310% Paid Lead Growth (ROAS). The program evolved from disconnected campaigns into a scalable lead-generation engine.
By the time spring arrived, Quad County Roofing entered peak season with reliable lead attribution, fully connected tracking, lower acquisition costs, and stronger lead volume. Every marketing decision tied directly to measurable business outcomes.
This was not a campaign improvement. It was a complete growth-system transformation.