SBA Loan Guy
SBA Loan Guy went from zero attribution visibility to a fully trackable lead pipeline, generating 431 financing inquiries across search and social.
100%
LEAD ATTRIBUTION VISIBILITY
5.93%
Search Click-Through Rate
8.82%
Meta Lead-to-Click Rate
$12.6
Meta Cost Per Lead
THE CLIENT
SBA Loan Guy helps business owners secure SBA loans and commercial financing.
Financing decisions are high-value and high-consideration. Every inquiry represents a potential funding opportunity, which means attribution is not optional. Knowing exactly where each lead comes from is just as important as generating the lead itself.
THE CHALLENGE
Leads were coming in. Nobody could trace them back to a source.
The goal was to build a system that generated leads across multiple channels while proving exactly which platform was responsible for each inquiry. Before the rebuild, every budget decision was a guess.
- Google Ads needed to capture active search demand.
- Meta needed to generate volume and stay visible throughout the decision-making process.
- Every lead needed to be tracked and attributed back to its origin.
THE STRATEGIC SHIFT
"Search captures demand. Social creates and nurtures it."
Instead of forcing Google and Meta to compete for the same role, each platform was given a specific job. Google Ads focused on prospects actively searching for SBA loans, producing a 5.93% search CTR. Meta focused on staying in front of business owners earlier in the buying journey, generating leads at $12.68 per inquiry with an 8.82% lead-to-click rate. Conversion tracking connected everything together.
THE SOLUTION
A fully attributable lead-generation system connecting every channel.
The Idea Farm built a connected infrastructure across Google Ads, Meta Advertising, conversion tracking, call attribution, form tracking, and performance reporting. Every inquiry was tied back to its originating platform, campaign, and source. Every conversion became actionable data.
THE RESULTS
100% attribution visibility. Zero guesswork.
The program produced 431 total tracked financing inquiries across Google and Meta, with 100% of leads tied directly to their originating platform, campaign, and source. Before the rebuild, attribution visibility was zero. After: complete. SBA Loan Guy gained a measurable acquisition system capable of scaling with confidence.