Home / Results / Bobbie Burkeen, Bridgepoint Consulting
Case study · Finance · Houston · LinkedInGoal: 10.
26 signed up.
A 12-week LinkedIn series on budget season, short videos in her own voice, and a webinar funnel tracked from post to sign-up. Her monthly reach nearly tripled.
Bobbie Burkeen, CPA, MBA, CFE, of Bridgepoint Consulting, a Houston finance and accounting consulting firm. Her buyers are controllers and CFOs, an audience that ignores marketing and only gives its time to people who prove they know the work.
The challenge- About five posts a month, with no series or point of view
- No video, so people read her expertise but never heard it
- No path from a post to a sign-up, and nothing tracked
“Finance leaders don’t respond to ads. They respond to people who teach them something first.”Our takeWhat we did
- A series, not one-off posts. Budget season week by week, four to five posts a week.
- Video in her own voice. Short videos on padded budgets, cash forecasting and retiring “last year + 5%.”
- A newsletter for the long form. The deeper version of the series, and a second path to the webinar.
- A tracked webinar funnel. Registration, reminders and UTM tracking in GoHighLevel, so every sign-up traces to its source.
Attention only matters if it has somewhere to go. Every campaign we run ends in something you can count: a sign-up, a call, a booked meeting.
Twelve weeks, 2.6x the reach.
August 1 to October 23, 2026, compared with January 1 to July 31, 2026. LinkedIn data from Buffer; sign-ups from GoHighLevel. Monthly averages are rounded. The 26 sign-ups include 5 Bridgepoint team members.
Want to know what your numbers actually look like?
Bring your current account to a 20-minute call. We’ll show you what we’d track first.
Book a 20-minute call